Canadians to prioritize in-store shopping over the holidays

by carly_midgley | November 26, 2018 10:15 am

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In-store shopping will take the lead over digital this holiday season[2], according to the Retail Council of Canada[3]’s (RCC’s) 2018 Holiday Shopping Survey[4].

Calculated from the responses of 2504 Canadians, the survey results indicate 74 per cent of spending this holiday season will occur at brick-and-mortar locations. Online shopping via computer or tablet will take up 20 per cent of the season’s spending, with online shopping via mobile device coming last at only six per cent.

The survey points to Black Friday as the most popular shopping day of the season, with 40 per cent of respondents saying they intended to take advantage of the day’s deals. Boxing Day was a close second at 35 per cent, with Cyber Monday bringing up the rear at 30 per cent. In-store spending was ranked as the most popular option for both Black Friday and Boxing Day shoppers, although e-commerce naturally took the lead for Cyber Monday.

In addition to prioritizing the in-store shopping experience this holiday season, Canadians are also emphasizing the importance of shopping local. In total, 87 per cent of respondents said it is important to buy from Canadian retailers during the holidays.

When it comes to deciding exactly which retailers will benefit from their holiday spending, respondents indicated they look to five primary influencing factors:

• holiday sales or promotions (noted as important by 67 per cent of those surveyed);
• free shipping (51 per cent);
• a convenient return policy (40 per cent);
• a guaranteed shipping date (23 per cent); and
• helpful customer service (22 per cent).

To access the survey report and get more details on Canadians’ holiday shopping habits, click here[5].

Source URL: https://www.jewellerybusiness.com/news/canadians-to-prioritize-in-store-shopping-over-the-holidays/

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