Entitled ‘Leaves of Change,’ the charitable initiative will enlist celebrities to design a gold pendant necklace with a leaf motif to be auctioned off at a gala event in May 2009. Proceeds will go toward the celebrity’s charity of choice or Jewelers for Children.
“Bringing together highly talented celebrities with renowned jewellery designers will create exciting and innovative gold designs,” said John Calnon, managing director for World Gold Council, U.S. “The simultaneous benefit to multiple charities, especially in such difficult economic times, makes for a meaningful and lasting impact.”
Debra Messing, former Will and Grace actress and executive producer and star of USA network’s The Starter Wife, is the first confirmed celebrity.
Three pieces based on each design will be produced. One will go to the celebrity, another will be auctioned off, and the third will become part of a travelling exhibit to raise further awareness.
