Moissanite producer Charles & Colvard has inked a deal that will see the diamond-like synthetic sold through Amazon.com.
Starting this month, the North Carolina-based company will supply moissanite fine jewellery through its Charles W. Moissanite Signature Collection designed by Charles Winston.
“Amazon’s commitment to superior customer service coupled with its state-of-the-art jewellery shopping section offers an ideal platform to increase awareness of the value and luxury of moissanite jewellery,” said Randy N. McCullough, chief executive officer (CEO) at Charles & Colvard.
“Our more brilliant, ethical, and cost-effective alternative to diamonds paired with Amazon’s e-commerce expertise creates an exciting partnership. We’re looking forward to continued growth and future success.”Â
