by eyetee | April 23, 2014 2:51 pm
Advertising principles and standards in the gemstone and jewellery sectors are the focus of CIBJO’s Ethics Commission Special Report.
Prepared by the CIBJO Ethics Commission, the document will be released at the opening of the 2014 CIBJO Congress in Moscow on May 19. The commission was headed by Cecilia Gardner, president and chief executive officer (CEO) of Jewelers Vigilance Committee (JVC).
“We cannot hope to succeed in business unless consumers have trust in our products and the public claims we make about them,” Gardner writes in the report. “As we typically have done, we must hold ourselves to a higher standard, and by so doing, avoid government enforcement or competitor lawsuits that can arise from deceptive advertising practices.”
Earlier this year, the commission published a guide called Basic Principles of Jewellery Advertising, which explains the generally applicable standards for fair and honest advertising in all forms of media, including the Internet and social networks.
The principles outlined are the same as those often enforced by consumer protection laws or by court cases that set precedent.
Source URL: https://www.jewellerybusiness.com/news/cibjo-releases-report-on-ethical-advertising/
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