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Citizen Watch has entered into a new partnership with the Walt Disney Company, becoming the official timepiece of Walt Disney World Resort, Disneyland Resort, and Marvel New Media’s Creative Space. It is also now the official timekeeper of runDisney race events.
“Disney is honoured to align with Citizen, a stalwart brand that has stood the test of time,” said Carlos Castro, vice-president of Disney Corporate Alliances.
As part of this long-term promotional alliance, Citizen will sponsor Disney Dreamers Academy, Marvel digital content, and the Disney on Classic concert series in Japan. Its logo will be displayed on clocks at both Disney resorts, and Disney Parks-exclusive Citizen timepieces will be sold at both locations. The watch brand will also join Marvel at the 2018 San Diego Comic-Con, the largest comic book convention in the world.
“To engage with the legacy of the Disney Parks at such a vital time in their history is a wonderful way to celebrate our 100-year anniversary,” said Jeffrey Cohen, president of Citizen Watch America.
