Citizen Watch forms alliance with Disney

by carly_midgley | March 26, 2018 10:45 am

[1]
Citizen Watch is now the official timepiece of Florida’s Walt Disney World Resort, California’s Disneyland Resort, and Marvel New Media’s Creative Space.
Photo © www.bigstockphoto.com

Citizen Watch[2] has entered into a new partnership with the Walt Disney Company[3], becoming the official timepiece of Walt Disney World Resort, Disneyland Resort, and Marvel New Media’s Creative Space. It is also now the official timekeeper of runDisney[4] race events.

“Disney is honoured to align with Citizen, a stalwart brand that has stood the test of time,” said Carlos Castro, vice-president of Disney Corporate Alliances.

As part of this long-term promotional alliance, Citizen will sponsor Disney Dreamers Academy[5], Marvel digital content, and the Disney on Classic concert series in Japan. Its logo will be displayed on clocks at both Disney resorts, and Disney Parks-exclusive Citizen timepieces will be sold at both locations. The watch brand will also join Marvel at the 2018 San Diego Comic-Con[6], the largest comic book convention in the world.

“To engage with the legacy of the Disney Parks at such a vital time in their history is a wonderful way to celebrate our 100-year anniversary,” said Jeffrey Cohen, president of Citizen Watch America.

Endnotes:
  1. [Image]: https://www.jewellerybusiness.com/wp-content/uploads/2018/03/bigstock-145189532.jpg
  2. Citizen Watch: http://www.citizenwatch.com/en-ca/
  3. Walt Disney Company: https://thewaltdisneycompany.com/
  4. runDisney: https://www.rundisney.com/
  5. Disney Dreamers Academy: https://www.disneydreamersacademy.com/
  6. San Diego Comic-Con: https://www.comic-con.org/

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