Canadian company Crossworks Manufacturing has signed an agreement to supply Chow Tai Fook Jewellery Group with its hearts and arrows ideal square-cut diamond.
The deal grants the jewellery chain the exclusive distribution right to sell the patented cut diamond through its retail network in Greater China.
“The long-term agreement between Crossworks and Chow Tai Fook is an exciting opportunity,” said Crossworks president, Uri Ariel.
“The patented ideal square-cut diamond offers consumers the opportunity to purchase a diamond that has equal or greater beauty and brilliance to a traditional ideal-cut round brilliant diamond. The launch of this diamond in Greater China through Chow Tai Fook, one of the world’s most iconic jewellery retailers, achieves our vision to bring beautiful diamonds to consumers.”
Chow Tai Fook has 1850 points of sale in more than 400 cities in Greater China, Singapore, and Malaysia. Its parent company—Chow Tai Fook Enterprises Ltd—is publicly listed.
“Chow Tai Fook is pleased with the exclusive arrangement with Crossworks and welcomes the opportunity to introduce the premium hearts and arrows ideal square-cut diamond to the Greater China market through our extensive retail network across the region,” said Albert Chan, executive director of Chow Tai Fook.
“It is a part of our continual commitment to deliver to our customers the most beautiful diamonds and diamond jewellery products the world has to offer.”
The hearts and arrows ideal square-cut diamonds will be marketed under the De Beers Group’s Forevermark brand in Mainland China, Hong Kong, Macau, and Taiwan.
