Forevermark has appointed Canadian company Crossworks Manufacturing its only licensee partner as it expands into the United Kingdom and Ireland.
“London is home to Forevermark’s global headquarters, so this is a very important launch for us,” said the company’s chief executive officer (CEO) Stephen Lussier.
“Although only six years old, Forevermark is already well-established as one of the world’s leading diamond brands available in over 1300 high-end retail stores in 29 markets around the world. We are delighted the U.K. and Ireland will soon be joining us on this incredible journey.”
The U.K. and Ireland will be the first market in Western Europe to sell Forevermark diamonds. Crossworks has helped launch the diamond brand in Australia and Canada.
“We look forward to working with leading retailers to introduce the world’s most carefully selected diamonds here, inspiring them to craft beautiful diamond jewellery that consumers will be proud to own and wear,” said Dylan Dix, Crossworks’ group executive, marketing and external relations.
