De Beers’ Forevermark coming to Canada

by eyetee | June 4, 2012 12:50 pm

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Twenty-two Canadian jewellery retailers will now carry De Beers’ Forevermark diamonds.

Mostly sourced from De Beers Canada’s Snap Lake Mine in the Northwest Territories and the Victor Mine in Northern Ontario, the diamonds will be cut and polished by Crossworks Manufacturing at its facilities in Sudbury, Ont., and Yellowknife.

It’s the first time the brand will be available in Canada.

“As part of our steady, global expansion, Forevermark is thrilled to announce the launch of Forevermark Canada to the trade,” said Forevermark U.S. president Charles Stanley.

“Having proudly incorporated a carefully selected, industry-respected family of partners here in the United States, Forevermark, with high hopes, welcomes its Canadian partners.”

Forevermark Canada diamonds are expected to be available in the next several weeks at the following retailers:
• Montecristo Jewellers, Vancouver
• Brinkhaus Jewels, Vancouver and Calgary
• Lugaro Jewellers, Vancouver and Victoria
• Carati, Calgary
• Independent Jewellers, Winnipeg
• Independent Jewellers, Edmonton
• Premier Jewellers, Edmonton
• Prestige Jewellers, Fort McMurray, Alta.
• Janina’s Jewellers, Grand Prairie, Alta.
• Clowes Jewellers, Red Deer, Alta
• Richardson’s Jewellery, Lloydminster, Alta.
• Heinrichs Jewellery, Saskatoon
• Nash Jewellery, London, Ont.
• Knar Jewellery, Toronto, Waterloo, and Oakville, Ont.
• Howard Fine Jewellery, Ottawa
• European Jewellery, Toronto
• Chateau D’Ivoire Joailliers, Montreal
• W. Smith Jewellers, St. John, N.B.
• Nortons Jewellers, Charlottetown
• G&P Goldsmiths Ltd,. Saint John, N.B.
• Davanna’s Jewellery Boutique, St. John’s, Nfld.
• Spicer Cole Fine Jewellers, Fredericton

The stones will be cut and polished by more than 30 Crossworks employees.

“We are pleased to be cutting and polishing these rare Canadian diamonds for exquisite pieces of jewellery,” said Dylan Dix, the company’s director of marketing and external relations.

Source URL: https://www.jewellerybusiness.com/news/de-beers-forevermark-coming-to-canada/