Endless Jewelry signs deal with Jennifer Lopez

by eyetee | November 19, 2014 8:49 pm

[1]Jennifer Lopez is the new face of Endless Jewelry.

The superstar and Danish company have signed a long-term partnership to introduce an exclusive collection of bracelets and charms called ‘Jennifer Lopez Collection by Endless Jewelry.’ The line bears the Jennifer Lopez trademark in the United States.

“My exclusive collection with Endless Jewelry embraces the attitude of being fun and elegant at the same time,” Lopez said. “It is also about letting each woman express her personality through her jewellery. The collection will let women celebrate what is unique and beautiful about themselves.”

The line is available exclusively in fine jewellery stores across the United States and Canada.

“Endless Jewelry is all about being yourself, positivity, and daring to show your colours whether you wish to be elegant, discrete, or stand out,” said Endless Jewelry founder and chief executive officer (CEO) Jesper Nielsen.

“We offer women a way to personalize her jewellery by letting her mix and match classic and modern charms with her choice of colour or colours of the day. It’s simple yet unique, and Jennifer Lopez’s extraordinary style and charisma perfectly represent the new collection. We are proud and delighted to be in this long-term relationship with Jennifer Lopez.”

Source URL: https://www.jewellerybusiness.com/news/endless-jewelry-signs-deal-with-jennifer-lopez/

---