Fiera di Vicenza is set to kick off VicenzaOro The Boutique Show, a new exhibition format that divides similar exhibitors into “communities.”
According to the show’s organizer, the new concept was carefully developed following in-depth research into the changing production and marketing of jewellery at the global level. VicenzaOro The Boutique Show will be held during the January and September editions of the fair.
“VicenzaOro The Boutique Show is a completely new concept on the high-end gold and jewellery trade show scene,” said Matteo Marzotto, president of Fiera di Vicenza. “It involves a dynamic procedure and an exclusive format that supports us in meeting the challenges of strong competition on a worldwide scale. It also addresses the major transformations occurring both in sales and production systems and at the consumer level.Â
“This is a project that is completely Made-in-Fiera-di-Vicenza, and is the result of our strong inclination toward innovation, placing ourselves at the service of the industry, listening to what it tells us, and devising the most effective means of moving the market forward on both domestic and international levels. Thanks to this authentic revolution, Fiera di Vicenza is able to present itself as the new trade show benchmark, with a strongly inventive flair and top-level content. In so doing, we have regained our position as an acknowledged and authoritative leader in the international jewellery trade. And, as always, our expertise is closely tied to the creation of new value.”
The communities will take into account product type, distribution systems, and overall image. The show itself consists of six main ‘districts’:
• ‘Icon,’ ‘Creation,’ and ‘Look’ for jewellery;
• ‘Essence,’ featuring diamond, coloured gemstones; and other precious components;
• ‘Expression,’ featuring packaging and visual merchandising and marketing materials; and
• ‘Evolution,’ highlighting precious metals and their processing technologies.
Districts will be connected by ‘trails’ that will be plotted individually through the use of multimedia tools, according to individual requirements.
VicenzaOro Winter will be held Jan. 23 to 28 and VicenzaOro Fall will be held Sept. 5 to 9.
