Forevermark launches e-commerce program

by eyetee | March 25, 2015 2:07 pm

[1]Forevermark is introducing an e-commerce pilot program that allows retailers to capture a full return on their profit margin, without selling a thing.

While more and more consumers are purchasing jewellery through the Internet, Forevermark says only seven per cent are buying diamond jewellery purely online and with no in-store visit. According to JCKOnline, the program offers the buyer a choice of either having the item shipped to their home address or picking it up at an authorized Forevermark dealer. Either way, the retailer captures the margin on the sale and is then responsible for service and returns. The retailer is also required to submit payment it received from the consumer to the vendor, minus the store’s profit margin.

“The dynamics of buying jewellery have changed,” said Forevermark U.S. president, Charles Stanley.

“Forevermark offers its authorized partners tools to stay ahead of the curve through a unique value-driving proposition, evolved marketing and public relations campaigns, proprietary insight into this changing landscape through extensive research, and now e-commerce. Together we are breaking the notion that consumers buy online for price. E-commerce is the next step in our endeavour to bring profit back to independent jewellers and create value to consumers, keeping the diamond dream alive.”

According to Forevermark, the program is the first of its kind in the diamond industry.

Source URL: https://www.jewellerybusiness.com/news/forevermark-launches-e-commerce-program/

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