The private album release brought together media from music, entertainment, and fashion, as well as record label executives. Brody’s acoustic performance featured “Canadian Girls,” “Bob Marley,” and “That’s Your Cousin,” all tracks from Dirt.
Brody is a fan of the brand, wearing everything from belts and watches to carrying a Fossil leather duffle bag when on the road, says Lori Petteplace, public relations and marketing specialist for Fossil Canada. The release of his album presented the perfect opportunity to bring the two together.
“Dean Brody is a seamless fit for Fossil based on shared core values—genuine, authentic, grounded, approachable, and sense of humour,” Petteplace explains.
“We were looking to throw a media event with an experiential twist, Dean was launching his third CD, and the result was an evening that will be long remembered by all who attended.”
