Frederique Constant has named Oscar-winning actress and philanthropist Gwyneth Paltrow as its new global charity brand ambassador.
In a press release, the company said Paltrow’s work as a brand ambassador will directly support the educational projects of the DonorsChoose organization, which is involved in supporting education for children.
“We are very happy and honoured to have Gwyneth Paltrow as our new charity ambassador,” said Aletta Stas, co-founder of Frederique Constant and a board executive.
“Thanks to her and to our brand’s engagement, we will be able to improve the lives of many children. By purchasing one of the latest models of our ladies’ collection, our consumers will not only feel the joy of having a beautiful timepiece on their wrist, but they will also help people who need it the most.”
Since 2004, Frederique Constant has donated $50 for each watch sold from the ladies’ collection to various charities related to the heart, children, and women.
The new charity advertising campaign was shot by photographer Tom Munro and shows Paltrow in a positive and joyful expression, promoting and inviting people to support the DonorsChoose.
“I am very proud to be ambassador of the Frederique Constant charity campaign,” the actress said. “I think Frederique Constant is a wonderful company and we are well aligned in our passion for charity and giving back. It’s amazing to be able to work with a company with a strong value system.”
