GJEPC brings India’s culture to Switzerland

by eyetee | April 4, 2011 12:00 am

[1]

BaselWorld got its first taste of ‘Brand India,’ thanks to the inauguration of the Indian Pavilion, an initiative aimed at increasing trade relations.

Featuring 53 Indian gem and jewellery traders, the pavilion is part of a larger scheme by the Gem and Jewellery Export Promotion Council (GJEPC) to promote Indian culture on a global level.

Anand Sharma, India’s minister of commerce and industry, was also on hand to address a delegation of Swiss watchmakers like Rolex, Raymond Weil, Chopard, and TAG Heuer with the goal of encouraging the brands to set up a manufacturing base and entering the retail market.

“Gems and jewellery form an integral part of Indian tradition, a legacy passed from one generation to another,” Sharma said at ‘India Evening’, an event attended by the press. “Today the gem and jewellery industry is a significant contributor to the steady growth of the Indian economy. GJEPC, the apex body of the gem and jewellery industry, has played a significant role in the evolution of the Indian gem and jewellery industry to its present stature. The government this year has entrusted the GJEPC with the task of organizing the India Show at BaselWorld 2011 to not just promote Indian jewellery, but to showcase India’s untapped trading potential at this global platform.”

According to GJEPC chair Rajiv Jain, gem and jewellery exports from India are expected to grow by 35 per cent this year.

“With our participation at BaselWorld, the council aims at increasing the trade intensity toward India,” Jain said. “With the support of the government of India and especially Anand Sharma, GJEPC today is a step closer to creating Brand India and establishing India as the global trading hub.”

Source URL: https://www.jewellerybusiness.com/news/gjepc-brings-indias-culture-to-switzerland/

---