Global diamond marketing campaign leads conference

by eyetee | November 15, 2010 12:00 am

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Investing in more aggressive marketing campaigns, the Kimberley Process (KP), and issues of supply and demand came to the fore at the International Diamond Conference Mines to Market 2010.

Diamond representatives and industry leaders from around the world gathered in Mumbai for the biannual event organized by the Gem & Jewellery Export Promotion Council (GJEPC). The conference looks to open up discussions on issues or concerns across the diamond pipeline, and develop ways to address them.

Some of the main points raised over the course of the two-day event included:
•Â India’s emergence as a world leader in diamonds;
•Â The ongoing issue of diamond exports from Zimbabwe’s controversial Marange diamond fields;
•Â Maintaining credibility and transparency along the diamond pipeline all the way to the consumer; and
•Â The need to develop a worldwide marketing campaign promoting diamonds that would be supported by stakeholders like mining companies, manufacturers, and retailers.

“The conference aims at taking stock of the diamond industry globally, and evolving a way forward with speakers representing segments of stakeholders across the diamond pipeline from mining countries and companies to retailers, globally,” said GJEPC chair Rajiv Jain. “India has emerged as a leading force in the diamond industry with a 70 per cent share of the polished market by value. It is only fitting that India exerts its leadership position and hosts such a conference.”

Source URL: https://www.jewellerybusiness.com/news/global-diamond-marketing-campaign-leads-conference/

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