Attendance up at VicenzaOro September

by eyetee | September 23, 2015 1:53 pm

[1]Organizers of the VicenzaOro September show say 14 per cent more people attended the fair over last year’s edition.

Held from Sept. 5 to 9, the event—which highlights the ‘Made in Italy’ brand—drew more than 20,000 visitors.

Attendees browsed new products and features from more than 1300 exhibiting brands from Italy’s gold districts and 30 different countries. Forty per cent of visitors were foreign, arriving in Vicenza from 121 countries. More than 11,540 Italians attended the show, which organizers say, points to a possible recovery of the domestic market.

Now in its second edition, VicenzaOro The Boutique Show appeared to provide attendees with a more productive show experience, thanks in part to a ‘fast lane’ system for pre-registered buyers that improved the flow of visitors between the halls.

Introduced in January, the layout groups exhibitors into one of six communities according to their product similarities. Fiera di Vicenza credits the format for increasing the number of business opportunities at the show and improving exhibitors’ visibility.

“As the world’s home for Italian jewellery, we have been able to capitalize on the experience of our new format, VicenzaOro The Boutique Show,” said Matteo Marzotto, president of Fiera di Vicenza.

“The sheer level of appreciation from the market—and especially from exhibitors, buyers, and media—tells us we are moving in the right direction. We will continue to maintain a dialogue with all stakeholders in the industry and to invest in the continuing development of our format.”

Highlights also included the formalization of the following:

• a deal with World Diamond Mark to promote diamonds in consumer jewellery markets. This agreement focuses on making VicenzaOro the main European platform for the promotion and trade of diamonds, as well as other precious stones;

• an agreement with the Tarì Gold Centre to co-ordinate their respective trade show calendars with the aim of supporting the Italian gold industry; and

• a deal with Federpreziosi Confcommercio (Italy’s jewellery, silverware, and watch retailers’ association) to boost training opportunities to improve the growth of Italy’s gold and jewellery industry.

“These important agreements go to show Fiera di Vicenza’s significant role as a ‘glocal (global plus local) aggregator,” Marzotto said. “We are well aware of the global challenges we face. We are a business that aims to actively incorporate the expertise and experience of the very best Italian and foreign players to support the international gold and jewellery industry.”

VicenzaOro January will be held Jan. 22 to 27.

Source URL: https://www.jewellerybusiness.com/news/greater-turn-out-at-vicenzaoro-september/

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