Symbols of a Greek goddess and images conveying the strength and grace of the independent woman are at the heart of Hera Jewellery’s redesigned website.
Also central to the site—www.designsbyhera.com—is a new advertising campaign that highlights the motto ‘Live Life.’ It’s a mantra Toronto-based designer, Hera Arkarakas, embraced after losing her husband, Varuj, to cancer in 2009.
The new ad campaign also coincides with the release of Hera’s 2013 fall/winter collection, which was inspired by the beach, the movement of palm trees, the ebb and flow of the ocean, and the peacock feather, a symbol for the goddess, Hera.
‘Live Life’ by Hera combines touches of 18-karat gold with silver that are accented with diamonds and uniquely cut gemstones.
