Introducing Tiffany Titan: Pharrell Williams’ bold new jewellery collection

by Tamanna Bhasin | June 17, 2024 10:24 am

Each design features an angular spear-shaped motif paired with softly curved links. Photo courtesy Tiffany & Co.

Pharrell Williams, who recently debuted as Louis Vuitton’s men’s creative director, has now teamed up with LVMH-owned Tiffany & Co. to launch a new jewellery collection. The line, named Tiffany Titan, features Greek mythology inspired necklaces, earrings, bracelets, and rings. Each design features an angular spear-shaped motif paired with softly curved links.

In a statement, Williams said, “I’m very inspired by the water, and the name of this collection ‘Titan’ draws inspiration from Poseidon, ruler of the sea, King of Atlantis—‘Atlantis’ which is also the name of the community I grew up in Virginia Beach.”

The pieces feature pavé pieces adorned with fishtail and reverse-set diamonds. Further, while 12 of the collection’s 19 pieces include recycled yellow gold, seven highlight a striking black titanium.

Williams explained, “The detail in all of the jewelry pieces is very intentional, the use of black titanium … it’s a physical manifestation of beauty in blackness.”

Tiffany Titan by Pharrell Williams is now available globally.

Source URL: https://www.jewellerybusiness.com/news/introducing-tiffany-titan-pharrell-williams-bold-new-jewelry-collection/