Jewellery brand launches AI-generated video campaign

by Tamanna Bhasin | December 13, 2024 11:25 am

Still from the video campaign. Photo courtesy PICCHIOTTI

Valenza, Italy-based jewellery brand PICCHIOTTI, has launched a new video campaign featuring AI-created visuals to showcase the design, functionality, and versatility of its signature jewellery. The campaign is now available on the PICCHIOTTI website and on television in select markets where the brand’s retailers are located.

The videos explore the journey of diamonds and coloured gemstones, starting from their origins deep within the earth. They follow the stones as they travel to the PICCHIOTTI workshop in Valenza, where they are transformed into jewellery. From there, the jewels make their way to New York City, N.Y.

“I have never been more excited about the future,” says Giuseppe Picchiotti, founder and lead designer of the PICCHIOTTI brand. “For years, flat two-dimensional photographs have been the primary means of showcasing our jewelry. The new possibilities created by CGI and AI are exciting. The imagery for our new campaign is almost as breathtaking as the jewels themselves!”

Source URL: https://www.jewellerybusiness.com/news/jewellery-brand-launches-ai-generated-video-campaign/