Assisting jewellers in the safe, reliable purchase of an increasingly popular diamond option is the driving force of a new service from Jewelers Mutual.
The group has expanded its Zing technology platform to include laboratory-grown diamonds. Jewellers can now use the digital marketplace to shop for more than 210,000 varieties of these diamonds from reputable and reliable sellers located around the world, with the ability to filter by shape, colour, clarity, and more.
Additionally, to help jewellers with their marketing and promotional needs, a luxury jewelry photography service has also been added to the Zing platform. Dubbed Studio, the offering can produce professional, elegant jewellery photos that can be used to sell or promote products online or in print. Through the photography studio services, jewellers can eliminate the need for expensive photography equipment and time-consuming editing, Jewelers Mutual Group says.
“We’re helping fulfill two significant needs jewellers have shared with us and we’re excited to extend the value of Zing Marketplace to more jewellery businesses,” says Mike Alexander, chief operating officer at Jewelers Mutual.
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