Photo courtesy Links of London
British jewellery brand Links of London has announced it will amp up its Canadian focus in the new year, with several freestanding locations planned to launch in major cities across the country.
The expansion began November 16 with an opening at Vancouver’s Pacific Centre. Next in the lineup is a location in the Greater Toronto Area (GTA), which will become available in the first half of 2018. Details have not yet been released for other locations, but the brand reports it is scouting in several other large cities.
The new stores will include interactive features such as an engraving and customization bar allowing visitors to personalize jewellery onsite.
“This expansion is not only a symbol of our brand’s vitality in the Canadian market, but also a testament to the power of storytelling and personalization to create memorable and engaging experiences for customers,” said Leela Petrakis, president of the brand’s parent company, Folli Follie (FF) Group North America.
