Lupita Nyong’o diamond campaign supports women in STEM

by Samantha Ashenhurst | November 7, 2022 8:50 am

Lupita Nyong’o has been appointed the first-ever global ambassador for De Beers, leading its new campaign, ‘De Beers: Where It Begins.’ [1]
Lupita Nyong’o is the first-ever global ambassador for De Beers.
Photo courtesy De Beers

A $10 million-project aimed at supporting women in southern Africa has received celebrity support.

Lupita Nyong’o has been appointed the first-ever global ambassador for De Beers, leading its new campaign, ‘De Beers: Where It Begins.’

Per the partnership, De Beers will work with the Academy Award-winning actor in pursuit of the brand’s ‘Building Forever[2]’ commitment, which aims to engage 10,000 girls in STEM (science, technology, engineering, and mathematics), support 10,000 women entrepreneurs, and invest at least $10 million across southern Africa to achieve these goals by 2030.

“I’m honoured to be the first global ambassador for De Beers,” Nyong’o says. “My partnership with [the company] allows me to extend my advocacy for women and girls around the world.”

“With her rare magnetism and elegance, Lupita Nyong’o is a testament to the power of boundless possibilities,” adds Marc Jacheet, De Beers CEO, brands. “Embodying modern and responsible luxury, Lupita is an inspiration for all of us.”

Endnotes:
  1. [Image]: https://www.jewellerybusiness.com/wp-content/uploads/2022/11/SA_DeBeers.jpg
  2. Building Forever: https://www.debeersgroup.com/sustainability-and-ethics/building-forever-2030-goals

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