Public relations agency Luxury Brand Group (LBG) has opened a new location in the heart of New York City to enhance media relations with East Coast editors and stylists.
“A bi-coastal expansion was the next logical step for the LBG team as we enter our 13th year,” says Frank Proctor, the company’s president and CEO.
“To enhance our clients’ competitive edge in today’s global marketplace, we needed a unique presence in the editorial media hub of New York City. We are now fully equipped to stimulate brand awareness and consumer loyalty for all our partners.”
The new Bryant Park LBG office officially opened in July and marks a milestone in the agency’s 12-year history. The company’s West Coast head office is located on Hollywood’s famed Santa Monica Boulevard.
LBG says the new office is conveniently located and will help facilitate heightened brand awareness for all its brands by enhancing the ease and efficiency of event planning, product previews, and editorial and product placement opportunities.
The agency’s clients include designer jewellery brands, luxury beauty brands, and trade organizations.
