Swiss watch brand Maurice Lacroix has signed on as the official watch partner of the 2014 Red Bull Cliff Diving World Series.
Now in its sixth season, the Red Bull Cliff Diving World Series consists of seven competitions taking place over three continents.
Male divers take off from a 27-m (88-ft) high platform and female competitors from a height of 20 m (66 ft). A jury assess the dive and points are awarded based on complexity, take off, position in the air, and entry into the water.