Maurice Lacroix teams up with Fisker Automotive

by jacquie_dealmeida | December 11, 2012 9:00 am

Photo courtesy Maurice Lacroix — Henrik Fisker of Fisker Automotive (left) and Marc GlÃ¤ser, managing director of Maurice Lacroix SA.

Luxury watch brand Maurice Lacroix has signed a co-branding agreement with Fisker Automotive.

“I am delighted by this partnership with Fisker Automotive,” said Marc GlÃ¤ser, managing director of Maurice Lacroix SA.

“It is a fantastic and unique opportunity for Maurice Lacroix to collaborate and share ideas with some of the most modern thinkers and best designers of the automobile industry. Both companies have the innovative spirit and the audacity to develop products that truly stand out.”

Announced at the Mondial de l’Automobile in Paris, the deal also calls for Fisker Automotive co-founder and chief executive officer (CEO) Henrik Fisker to act as an official brand ambassador. Fisker Automotive produces electric cars.

“I believe both our brands share this nice combination of beautiful, understated design with excellent engineering,” Fisker said. “Our products breathe authenticity and confidence”¦ two key ingredients to create timeless luxury products.”

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