Mejuri fires back at David Yurman

by Samantha Ashenhurst | March 18, 2022 2:25 pm

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Responding to allegations of being a “serial copyist,”[2] Toronto-based e-tailer, Mejuri, has filed a countersuit against David Yurman, accusing the jeweller of attempting to “bully and stifle an emerging competitor.”

The response stems from a lawsuit filed in December[3], in which Yurman alleged the Canadian company’s ‘Croissant Dôme’ bracelet, cuffs, and hoop earrings were knock-offs of Yurman’s ‘Pure Form’ and ‘Sculpted Cable’ collections.

Mejuri’s countersuit states its products are “independently designed and developed” and not copies of Yurman’s pieces.

“The claims made by Yurman in its complaint are without merit and fundamentally at odds with what Mejuri stands for and who [it is] as a company,” the countersuit reads.

Mejuri says its Croissant Dôme collection was “inspired by Paris’ most beloved star—the croissant.”

Additionally, it asserts twist motifs have “been used in jewellery since at least the Roman Empire.”

“Yurman’s complaint is not a legitimate attempt to protect its intellectual property but is instead an effort to bully and stifle an emerging competitor by claiming a monopoly on classic jewellery designs that have been used for centuries— designs that are ubiquitous in the jewellery industry today,” the suit reads.

To read the counterclaim, click here[4].

Source URL: https://www.jewellerybusiness.com/news/mejuri-fires-back-at-david-yurman/

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