Canadian jewellery brand Mejuri is all set to bring its wares to Mississauga, Ont. Originally founded in Toronto in 2015 as an online-only jewellery company, Mejuri boasts 29 physical locations across Canada, the United States, and the United Kingdom—with Mississauga’s Square One Mall being the latest local expansion. As per Insauga, while signage for the new Square One store is in place, a specific opening date has yet to be announced.
Since its inception, Mejuri has built an expansive client base on a unique branding platform focused on self-expression and personal investment. The brand aims to shift away from traditional gifting norms, encouraging customers to buy jewellery for themselves. CEO Noura Sakkijha emphasizes this change in approach, stating, “At Mejuri, we’re shifting the focus from traditional archetypes of gifting to buying jewellery for your damn self.”
