Mejuri unveils new marketing approach with Gia Coppola’s ‘A New York Minute’ series
by Tamanna Bhasin | October 7, 2024 10:47 am
Canadian jewellery brand Mejuri launches a fresh fall marketing campaign in collaboration with filmmaker Gia Coppola, known for her films Palo Alto and The Last Showgirl. The campaign features A New York Minute, an episodic micro-series that emphasizes how seemingly mundane moments can transform into cherished memories, with Mejuri’s jewelry pieces serving as the “supporting actors” in the characters’ everyday lives.
The series includes three episodes, each focusing on a group of young women navigating significant transitions in their adult lives. In conversation with ELLE Canada,[1] Noura Sakkijha, Mejuri’s co-founder and CEO, said, “We’ve reimagined ‘fine jewelry for everyday’ to feature real young women in New York, capturing their authentic experiences and celebrating their individuality.”
Mejuri’s A New York Minute is available to watch online[2].
- ELLE Canada,: https://www.ellecanada.com/fashion/mejuri-gia-coppola-new-york-minute-video-series
- watch online: https://mejuri.com/ca/en/edit/new-york-minute-ep-1
Source URL: https://www.jewellerybusiness.com/news/mejuri-unveils-new-marketing-approach-with-gia-coppolas-a-new-york-minute-series/