Movado names new brand ambassador

by jacquie_dealmeida | November 8, 2012 9:00 am

Actress Lily Collins.

Actress Lily Collins has signed on to be a Movado brand ambassador.

“We are so thrilled to have Lily Collins join the Movado team as our newest brand ambassador,” said Mary Leach, chief marketing officer (CMO) for the Movado Group.

“Lily has such natural presence and a unique and confident sense of her own style. She embodies the brand’s core values of artistry and innovation, and has a real passion for excellence. She will support the Movado brand image and marketing initiatives as a fresh new face and voice for people of her generation.”

Featured in the company’s ‘Modern Ahead of its Time’ advertising campaign, Collins made her acting debut in The Blind Side and recently starred as Snow White in Mirror, Mirror. Her next projects include the lead role in The Mortal Instruments in 2013 and co-starring with Julianne Moore in The English Teacher and Writers with Jennifer Connelly.

“I am so excited to partner with Movado and to be a part of the new ad campaign as their brand ambassador,” Collins said. “I’ve always been an admirer of Movado watches, and am proud to have the opportunity to represent a brand that is so historically rich and known for its revered philanthropic endeavours, as well as its various collaborations with cutting-edge artists.”

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