Omega re-signs deal with PGA of America

by eyetee | August 5, 2014 8:46 pm

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Omega and PGA of America have extended their partnership through 2022.

The new agreement will see the Swiss watch brand continue to serve as official patron and official timekeeper of the PGA of America for another eight years beginning in 2015.

“We are delighted to extend our agreement with the PGA of America through 2022,” said Omega president Stephen Urquhart.

“With our tournaments in Europe and Asia, Omega has long supported the growth of golf as a global game, and our involvement in the premier events organized by the PGA of America—including the much-anticipated 2014 PGA Championship—has given us a fantastic platform to develop the brand in the important American market.”

The agreement was announced at a special press conference at Valhalla Golf Club, site of the 96th PGA Championship, attended by PGA of America chief executive officer (CEO) Pete Bevacqua; PGA of America president Ted Bishop; and Omega ambassador Rory McIlroy.

In 2011, Omega entered into a far-reaching strategic marketing and sponsorship agreement with the PGA of America. The following September, Omega and the PGA of America announced they elevated their partnership to an elite status that raised Omega’s brand designation with the PGA from ‘Official Partner’ to ‘Official Patron.’

The new extended agreement also includes advertising on golf telecasts of PGA of America championship events, marketing support for PGA’s player development efforts, and support for PGA members and their facilities.

“This agreement with Omega marks the longest extension by an official patron partner in PGA history and serves as a proud moment for the PGA of America and our professionals,” said Bevacqua.

“We’re delighted that Omega, a company deeply committed to precision and excellence in its products, connects to the game of golf and the PGA in such a comprehensive manner. The fact it will remain a major sponsor of our championship events and owned-and-operated golf facilities, as well as a proud supporter of PGA professionals everywhere, speaks to the unique position PGA carries as experts in the game and business of golf.”

Omega will support PGA professionals’ growth through sponsorships of PGA summits at the PGA Merchandise Show, PGA Fashion & Demo Experience, and PGA golf expositions in China. The company will also sponsor the PGA Professional Player of the Year Award and provide support to all 41 PGA sections.

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