Print full article

Pandora partners with BFC to evolve The Fashion Awards

Pandora has joined forces with the British Fashion Council (BFC) as the principal partner of The Fashion Awards 2023 (TFA 2023). Photo courtesy British Fashion Council (BFC)

Through their partnership, the BFC and Pandora will work together to evolve TFA 2023 presented by Pandora as a global entertainment platform, which celebrates fashion’s role at the intersection of culture and entertainment, spotlights creative talent, and tells the stories of the year in fashion through a lens of purpose, excellence, and creativity.

The event will take place on Dec. 4, at the Royal Albert Hall in London. With a focus on promoting positive change in the industry, it will bring together the global community—in one of the world’s most fashion-forward cities—to recognize outstanding contributions, amplify leaders of change, celebrate excellence in creativity, and support the next generation of creative talent. The event also serves as the main fundraiser for the BFC Foundation, which supports the future growth and success of the British fashion industry through its focus on education, grant giving, and business mentoring.

“Partnering with The Fashion Awards, one of the most anticipated moments on the global fashion and cultural calendar, is something we are extremely proud of as Pandora deepens our engagement with the global cultural zeitgeist,” says Mary Carmen Gasco-Buisson, chief marketing officer at Pandora. “The British Fashion Council is at the forefront of the global fashion conversation, and with our purpose of ‘giving a voice to people’s loves,’ we naturally align with their mission to recognize and celebrate the most creative and innovative voices of our time. Along with self-expression through personalization, style, and talent, we further unite around our core values, including a focus on accelerating sustainability and education.”

Leave a Comment

Comments

Your email address will not be published. Required fields are marked *