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Pandora CMO steps down, cites personal reasons

Carla Liuni is leaving Pandora after serving two years as its chief marketing officer. Photo courtesy Pandora
Carla Liuni is leaving Pandora after serving two years as its chief marketing officer.
Photo courtesy Pandora

After a two-year stint as Pandora’s chief marketing officer, Carla Liuni is set to exit the Danish jewellery company.

Liuni, who joined Pandora in 2020 after serving four years as vice-president of global marketing and communication for Bulgari, is returning to Italy to be closer to her family.

“Pandora touches the lives of millions of consumers, and I am happy and proud to have been part of the exciting growth journey together with fantastic colleagues,” she says.

Company CEO Alexander Lacik will oversee global marketing until a successor is in place. Pandora is currently conducting an external search and expects to appoint a new CMO by the summer.

“We understand Carla’s wish to return home for personal reasons, and now is a good time to pass the baton,” Lacik says. “Carla joined shortly after we relaunched our brand in 2019, and she has been an important contributor to our turnaround.”

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