Pandora names industry newcomer as CEO
by Samantha Ashenhurst | February 26, 2019 1:02 pm
[1]More than five months after Anders Colding Friis’ resignation[2], Pandora[3]’s board of directors has appointed Alexander Lacik as the company’s new CEO.
A newcomer to the jewellery business, Lacik most recently served as CEO of Britax Ltd., a U.K.-based child safety equipment manufacturer. He has also held management positions with Reckitt Benckiser, a consumer goods company, and previously worked in sales and marketing with Procter & Gamble.
Peder Tuborgh, chair of Pandora’s board of directors, believes Lacik will be “instrumental” in the execution of ‘Programme NOW,’ the jewellery company’s current strategy[4] for cutting costs and improving its overall efficiencies.
“Alexander is a brilliant marketer and brand architect and has throughout his career shown himself as a great leader and a highly effective executor,” Tuborgh said. “His skills and experience will be key to revitalizing the Pandora brand.”
- [Image]: https://www.jewellerybusiness.com/wp-content/uploads/2019/02/SA_AlexanderLacik.jpg
- Anders Colding Friis’ resignation: https://www.jewellerybusiness.com/news/pandora-ceo-steps-down-as-company-downsizes/
- Pandora: https://pandoragroup.com/
- the jewellery company’s current strategy: https://www.jewellerybusiness.com/news/pandora-plans-to-cut-costs-after-disappointing-third-quarter/
Source URL: https://www.jewellerybusiness.com/news/pandora-names-industry-newcomer-as-ceo/