Persona gives back to Canadian Armed Forces

by eyetee | October 5, 2015 7:54 pm

[1]Persona is showing its support of the Canadian Armed Forces with its ‘Military’ collection.

Ten per cent of the retail sale of each bead and charm in the collection will be donated to Wounded Warriors Canada, a non-profit organization that supports ill and injured Canadian Armed Forces members, veterans, and their families.

Introduced in stores and online in July, the ‘Military’ collection is part of Persona’s ‘Give Back’ program, comprising special collections that support a number of charities, including the Alzheimer’s Association and Autism Speaks.

The collection features four sterling silver beads, three enamel ‘Military’ bears in naval, army, and air force uniforms, and one silver and red crystal Canadian flag heart bead with the inscription ‘My soldier my hero’ on the back, as well as a silver dog tag style charm in sterling silver with Austrian crystal and hand-painted enamel detailing.

A ‘Remembrance Poppy’ bead featuring sterling silver, hand-painted red enamel, and a black crystal centre will be available mid-October.

Source URL: https://www.jewellerybusiness.com/news/persona-gives-back-to-canadian-armed-forces/

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