Bead and charm brand Persona is launching its new ‘Peanuts by Persona’ collection at JCK Las Vegas.
Comprising 18 sterling silver beads and charms featuring the iconic Peanuts characters, the collection will be available in stores late August. A holiday collection will be released online and in stores in November to commemorate the 50th anniversary of the classic, A Charlie Brown Christmas. A Peanuts feature film is scheduled for release in November.
“The iconic Peanuts brand aligns perfectly with the family values we represent here at Persona,” says Neil Travis, president of First Jewelry Ltd., the exclusive distributor of Persona.
“We are excited to offer consumers the opportunity to treasure pieces from this collection and take a trip down memory lane.”
The Peanuts characters have been a major part of pop culture across multiple generations.
All beads and charms in the ‘Peanuts by Persona’ collection are handcrafted in sterling silver and feature Austrian crystals, hand-painted enamel, and Italian glass.
This collection will be available at http://www.personaworld.com and at select Persona retailers across North America. The beads and charms will be sold with Peanuts-branded packaging.
