Richline Group has reached an agreement to acquire stackable bangle bracelet company, Chrysalis.
“Chrysalis is a leader in the growing trend of unique and personal stackable bracelets,” said Ramona Genao-Archibald, Richline Brands’ executive vice-president of merchandising.
“We could not be more excited to be a part of one of the first, and hottest, new trends in jewellery since the introduction of charm bead jewellery.”
Established in 2007, Chrysalis was founded by Andy and David Maine and their mutual love of jewellery and travel. What began as a chance meeting in London’s Portobello Market evolved into a spiritually infused collection of affordable expandable bangles that express the wearer’s favourite memories.
“Richline is the perfect home for our brand,” David said. “They pair a clear understanding and belief in our brand with exceptional sales, operational, merchandising, and marketing support.”
Richline Group CEO Dennis Ulrich said Chrysalis is a wonderful addition to the company’s family of brands.
“We look forward to sharing their amazing designs with our retail partners, and to helping spread their message of love and light to women across the world.”
