Royal Asscher inks 10-year distribution deal for China

by eyetee | January 31, 2013 3:33 pm

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Royal Asscher is partnering up with Sparkle Roll Group on a 10-year deal that will see the company’s brand distributed in China.

“Our co-operation with Sparkle Roll has grown because we trust [it] to be a successful brand manager for us in China,” said Edward Asscher, president of Royal Asscher.

“We have established a firm foothold in the Japanese market for 45 years where we supply 125 jewellers. Next to the U.S. and European markets, the People’s Republic of China (PRC) is the fourth greatest market for our 159-year-old Asscher family company. We believe Sparkle Roll’s market leadership and extensive distribution network will help expand our reach across the broad spectrum of target audiences in China and thus reinforce our presence in the market.”

The agreement provides the option to renew the partnership for another 10 years following the initial period. The deal comes into effect Feb. 1.

“Sparkle Roll is extremely excited about this further exclusive strategic partnership formed with Royal Asscher, which is one of the most renowned and prestigious brands in the diamond industry, famous for its patented Royal Asscher Cut, and awarded the privilege of a ‘Royal’ title in 1980 and granted for another 25 years in 2011,” said Ivan Tong, chair of Sparkle Roll.

“We began this exclusive distributorship in March 2011 and we are confident Royal Asscher will be one of the most successful jewellery brands in the PRC.”

Source URL: https://www.jewellerybusiness.com/news/royal-asscher-locks-in-10-year-distribution-deal-for-china/

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