Stuller has launched its first corporate blog, which is designed to educate, connect, and inspire.
Located at stuller.com/blog, the blog features:
• Tips on everything from bench skills to advice on running a profitable business;
• How-to videos with step-by-step instructions on a variety of useful techniques;
• Lookbooks, featuring displays of product releases and most popular styles that can be shared on social media;
• Design trends and inspiration on the latest jewellery fashions and articles; and Â
• A look at industry experts and the people who design, create, market, and sell products and services.
“This blog is designed to be a boost when you need it and a break when you can take it,” says Jennifer Bullock, Stuller’s director of content. “We post regularly, so customers can visit several times a week. They can even subscribe to our e-newsletter, which will deliver the blog’s most popular stories right to their inbox.”
In addition to the new blog, Stuller has revamped its free community for bench jewellers, benchjeweler.com, with content, such as updated photography, new tips and techniques, how-to videos, and active forums.
