Allowing jewellers more control over their branding is just one of the changes Stuller has implemented on its website.
The Louisiana-based company says it has incorporated new digital features to simplify and enhance retailer and consumer experience.
“Advancements in technology are helping shape the current state of the industry,” says Kevin Metz, chief marketing officer (CMO).
“We serve over 40,000 jewellery professionals worldwide, so it’s important we continue to make doing business with Stuller as easy as possible and that includes our website experience.”
The new features include:
1) Removing any mention of Stuller from the Stuller Showcase while in showcase mode, giving jewellers more control over their branding and experience.
2) The site will suggest right on the product page the chains that fit with hundreds of pendants.
3) The ability to input a stone’s shape, size, and desired product type, with the results filtered according to the user’s criteria.
4) Flexible 3C designs and semi-mount customization”“see the changes made to a flexible style in real-time.
“This is only the beginning of the enhancements coming to Stuller.com,” says Steven Domingue, digital executive director. “Customer feedback is really the driving force behind making [our website] the best it can be.”
