Gross sales for the Swatch Group in 2012 increased 14 per cent to 8.143 billion CHF ($8.7 billion Cdn), a billion more than the previous year.
“Again in 2012, [Swatch Group] brands performed convincingly in all regions and price segments, notably outside Greater China as well, and realized further conspicuous growth in market share,” the company said in a press release. “As a result, gross sales in the watches and jewellery segment increased by +15.6 per cent to 7.297 billion CHF [($7.8 billion Cdn)].”
Swatch Group says early indications are 2013 is off to a good start and healthy growth is again expected.
Other highlights include:
- Good operating profit and net income is expected, despite significant marketing expenses surrounding the Olympic Games in London and currency issues.
- Expanded production resulted in improved performance, which led to an increase in gross sales of +10.1 per cent to 2.218 million CHF ($2.4 million Cdn). Existing bottlenecks were further reduced in 2012.
