TAG Heuer videos a hit on social media

by eyetee | October 8, 2014 7:10 pm

SB_tag-heuer — A scene from ‘Don’t Crack Under Pressure.’

Two TAG Heuer videos were among the top 10 most shared and viewed on the web in September.

According to social media blog, mashable.com, ‘Don’t Crack Under Pressure’ and ‘Ronaldo & Button’ have been hits with the masses.

‘Don’t Crack Under Pressure’ introduces TAG Heuer’s new global advertising campaign, while ‘Ronaldo & Button’ depicts an encounter in Madrid of the company’s brand ambassadors, football legend Cristiano Ronaldo and Formula One Champion Jenson Button.

Launched at the beginning of September, ‘Don’t Crack Under Pressure’ has since had more than 10 million cumulated views on YouTube and other platforms.

“TAG Heuer is very proud to be the first watchmaking company with videos on Mashable’s top ten list,” the company said in a press release. “The go-to blog for top social media news, Mashable reaches a very strong digital community, with 30 million viewed pages per month, almost three million fans on Facebook, and 4.5 million Twitter followers.

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[Image]: http://www.jewellerybusiness.com/wp-content/uploads/2014/10/SB_tag-heuer.jpg

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