Chris Ploof, the designer and founder of Chris Ploof Designs, has announced the release of a new documentary-style vertical shorts series titled Conversation with Chris Ploof on YouTube. Produced in collaboration with Engagement101, the series features personal discussions with Ploof on various topics, including his journey into jewellery design, his dedication to sustainability, and expert advice for men purchasing wedding bands.
Season 1 of Conversation with Chris Ploof consists of six short videos, with the first five episodes already available on YouTube. The season finale is scheduled to be released at the end of March 2025.
Severine Ferrari, the producer and founder of Engagement101, chose the vertical shorts format to both highlight Ploof’s work. The concise nature of the videos makes them ideal for sharing on social media, allowing for easy consumption by audiences with busy lifestyles. “We’ve been experimenting with different video formats over the past couple of years, and this is our first time covering a jeweler behind-the-scenes outside of New York,” says Ferrari. “I like to adapt each format to what best suits the subject. In Chris’s case, his mastery of modern metals, like Damascus steel and mokume gane, is just part of the story.”
Ploof, expressing his enthusiasm for the series and the vertical shorts format, says, “I am excited by this medium of storytelling and its accessibility on YouTube, especially as the popularity of vertical shorts continues to grow in the social media world.”
Season 1 of the series is available on YouTube.
