Tiffany & Co., and Cartier have been named to the “Best Global Brands” list by branding consultancy, Interbrand.
The jewellery companies join Louis Vuitton (#17), Gucci (#38), Hermès (#63), Burberry (#82), and Prada (#84). Tiffany & Co., and Cartier ranked #70 and #68, respectively, up from last year’s #73 and #70 spots.
“As global competition increases and many competitive advantages like technology become more short-lived, a brand’s contribution to shareholder value will only increase,” said Jez Frampton, Interbrand’s global chief executive officer (CEO).
“The world’s 100 most valuable brands are leading the way by listening to consumers, employees, and investors alike and delivering a seamless and holistic brand experience across an ever-evolving range of touch points.”
To develop its list, Interbrand looks at a brand’s financial performance, the role it plays in influencing consumer choice, and its success at commanding a premium price or securing earnings for the company.
Coca-Cola, Apple, and IBM held the top three spots in that order.
Interbrand publishes its Best Global Brands report of the world’s 100 most valuable brands annually.
