Effective Feb. 1, 2017, Reed Krakoff will step into the newly created role of chief artistic officer. With his new appointment, Krakoff will be responsible for directing the design for Tiffany & Co. brand jewellery , luxury accessories, and the brand’s overall artistic and design vision for stores, e-commerce, marketing, and advertising.
“Reed’s extraordinary talent and deep understanding of iconic American design, and Tiffany’s defining role in its legacy, make him poised for great success in this new position,” says Tiffany’s CEO, Frederic Cumenal. “His expertise and creativity will continue to help build Tiffany as a global house of luxury.”
Francesca Amfitheatrof, has currently held the role of design director for over three years, will be moving on to pursue other opportunities.
