Tiffany Kay will step in for her father, Scott, when his faith-inspired fashion jewellery collection debuts on QVC on Sunday.
The one-hour première of “Scott Kay Jewelry Designs” is scheduled to be broadcast live on QVC at 9 a.m. (ET) with a second one-hour show at 3 p.m. (ET) the same day. Tiffany, who is co-creator of the collection, will present the pieces on air. The line was designed around Scott’s mantra to “Never Compromise.”
Scott passed away in December at the age of 57 after suffering a heart attack.
“It will be an honour to continue my father’s legacy and the exciting new journey we have with QVC,” Tiffany said. “He had a story to tell with a message of faith, deep-rooted dedication, and to never compromise. I can’t wait to personally connect with the QVC customer and share the stories that inspired each design.”
The Scott Kay collection at QVC includes a wide range of necklaces, bracelets, earrings, and rings crafted in sterling silver and set with natural gemstones and simulated gemstones.
“Other jewellery brands have enjoyed greater consumer awareness through their presence on QVC. We’re excited about the opportunity to expand the reach of Scott’s incredible fashion designs and the halo effect it brings to our bridal jewellery,” said David Minster, chief executive officer (CEO) of Scott Kay.
Diane Paccione, QVC’s vice-president of merchandising for beauty and jewellery, said the network is “eager to share Scott Kay’s vision with our customer.”
“Having Tiffany present the collection and share her father’s inspiration will resonate with our viewers who value the stories behind the pieces they see on QVC,” she added.
