Trollbeads launches new brand

by eyetee | September 18, 2013 2:42 pm

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Danish bead company Trollbeads has launched a new line of personalized jewellery.

Comprising silver, bronze, gold, and black rubber links, X by Trollbeads allows consumers to create their own unique bracelet or necklace. A linking mechanism uses an X-shaped beveled-edge connection to join the links with a simple twist.

“X by Trollbeads brings the creativity and expression of personalized jewellery to a whole new audience,” said Trollbeads founder and designer, Lise Aagaard.

“The jewellery concept is for a woman who loves clever esthetics, is imaginative and creative, and has a strong sense of her own personal expression and style.”

Designed by nine of Trollbeads’ designers, the launch collection features more than 70 themed X links, such as guitars, musical notes, symbols of love, and Chinese zodiac animals.

Source URL: https://www.jewellerybusiness.com/news/trollbeads-launches-new-brand/

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