by eyetee | September 18, 2013 2:42 pm
Danish bead company Trollbeads has launched a new line of personalized jewellery.
Comprising silver, bronze, gold, and black rubber links, X by Trollbeads allows consumers to create their own unique bracelet or necklace. A linking mechanism uses an X-shaped beveled-edge connection to join the links with a simple twist.
“X by Trollbeads brings the creativity and expression of personalized jewellery to a whole new audience,” said Trollbeads founder and designer, Lise Aagaard.
“The jewellery concept is for a woman who loves clever esthetics, is imaginative and creative, and has a strong sense of her own personal expression and style.”
Designed by nine of Trollbeads’ designers, the launch collection features more than 70 themed X links, such as guitars, musical notes, symbols of love, and Chinese zodiac animals.
Source URL: https://www.jewellerybusiness.com/news/trollbeads-launches-new-brand/
Copyright ©2025 Jewellery Business unless otherwise noted.