VicenzaOro The Boutique Show sees 13 per cent increase in buyers

by eyetee | January 29, 2015 7:41 pm

[1]VicenzaOro’s The Boutique Show recorded a 13 per cent increase in buyers over last year’s edition.

According to the show’s organizer, 33,000 people attended the fair, which comprises nine pavilions and covers 29,000 m².

“We are extremely pleased with the results of this edition of VicenzaOro January 2015 and above all, with the positive feedback we received from the exhibitors, buyers, and media regarding our new format,” said the fair’s president, Matteo Marzotto.

“With VicenzaOro The Boutique Show, we firmly believe we have opened up new prospects for the entire global gold and jewellery industry. It is the fulfilment, but also the new beginning, of a strategic plan made possible by Fiera di Vicenza’s investment, commitment, and vision.

“Over these last few days, one could breathe an air of optimism and trust in our pavilions. Traders, the public, and guests were able to appreciate a better interpretation of ‘Well Done in Italy’,’ as well as, we believe, our role as a high-profile international exhibition provider.”

According to Fiera di Vicenza, the new show concept was carefully developed following in-depth research into the changing production and marketing of jewellery at the global level.

The new format takes into account product type, distribution systems, and overall image. The show itself consists of six main ‘districts’:

• ‘Icon,’ ‘Creation,’ and ‘Look’ for jewellery;

• ‘Essence,’ featuring diamond, coloured gemstones; and other precious components;

• ‘Expression,’ featuring packaging and visual merchandising and marketing materials; and

• ‘Evolution,’ highlighting precious metals and their processing technologies.

Districts are connected by ‘trails’ that are plotted individually through the use of multimedia tools.

Source URL: https://www.jewellerybusiness.com/news/vicenzaoro-sees-13-per-cent-increase-in-buyers/

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