Virtual Diamond Boutique announces strategic shift

by Tamanna Bhasin | May 3, 2024 10:10 am

Virtual marketplace and SaaS solutions provider Virtual Diamond Boutique (VDB) has rebranded as “VDB—Your Jewelry Tech Partner.” The move marks a significant milestone in VDB’s commitment to driving innovation, efficiency, and profitability across the jewellery industry.

VDB is the only jewellery industry technology company that operates both a marketplace and a jewelry SaaS solutions firm, regularly developing a full suite of apps to support sales and supply chain needs. The rebranding initiative reflects the company’s dedication to staying ahead of industry trends and meeting the evolving needs of its clientele.

Company-wide rebranding efforts will include a newly redesigned logo and the launch of VDB 2.0, an enhancement of the company’s digital marketplace representing a new, completely overhauled and flexible, customizable user interface and user experience. Updates include voice and text search functionality, enhanced language support (including right-to-left languages such as Arabic and Hebrew), modernized systems for favourites, quoting, sharing, and order management.

CEO and co-founder Tanya Nisguretsky says, “By offering customizable SaaS solutions that span the entire supply chain, we’re not just facilitating transactions; we’re helping our clients save money, increase profits, and transition into a new era of digital excellence.”

Further information on VDB is available on their website[1].

Source URL: https://www.jewellerybusiness.com/news/virtual-diamond-boutique-announces-strategic-shift/

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