Virtual Diamond Boutique sees success with networking app

by Jason_cramp | August 29, 2016 11:30 am

August was a milestone month for Virtual Diamond Boutique (V.db) as more than 3500 registered unique users joined its app-based networking platform which helps retail and wholesale businesses source diamonds 24-7.

The announcement follows a successful trade response at the JCK Las Vegas Show in June and at this month’s India International Jewellery Show (IIJS) in Mumbai. The registered unique users include retailers and diamond wholesalers using the app to source, match and/or list diamonds via Apple and Android devices. A desktop version is planned.

“Retailers and wholesalers are beginning to understand the potential of this new network,” says CEO and founding partner Tanya Nisguretsky. “As the title sponsor of JCK Rocks the Beach concert at the JCK Las Vegas Show, we were thrilled to achieve fabulous results from the U.S. jewellry industry. Then, as the title sponsor of IIJS 2016 Seminars, we exceeded all expectations and almost doubled our success to date. The Indian diamond industry enthusiastically embraced this new technology and its potential to transform our industry.”

More than 1200 retailers and wholesalers registered to start using the B2B platform during the IIJS show, and more than 50 Indian wholesalers signed on to list their stones on the network.

The app is free for retailers, while diamond wholesalers can list merchandise and fully customize the experience with retail partner log-ins.

Source URL: https://www.jewellerybusiness.com/news/virtual-diamond-boutique-sees-success-with-networking-app/

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